Sylvan McGowan
Sylvan McGowan

I’m a Canadian studying and working in Switzerland with a background in the performing arts, a BA in Design Management, and an MA in Design. My current work focuses on transformation design, game design and facilitation.
My work as an interdisciplinary designer showcases that while design is about form and function, it’s also about considering wider systemic implications of an idea or solution. I have an extensive range of talents and interests that I apply to complex technological, social, and ecological challenges. I'm driven by my desire to address real-world challenges through empathetic analysis, community engagement, and creative innovation.
Design Research & Strategic Interventions
Master of Arts in Design: Master's Thesis (Ongoing)
Engaging in explorative and discursive design to investigate the potential of collaborative storytelling for social transformation. Early phases of research involved conducting narrative interviews, ethnographic observation, focus group testing, and workshop facilitation to define opportunity areas. Now I'm collaborating with topic experts to develop, test, and refine prototypes together.Have a look at my Itch.io page for published prototypes!


Design Strategies: From Nose to Tail
A project in collaboration with Obermettlen, a small farm committed to treating nature, people, and animals with respect.As a team of 7, we conducted stakeholder and user research to identify opportunities to enhance their sustainable business practices. In the end we explored all kinds of concepts from material innovation to repurpose bones, local collaborations with artisans and other small businesses, augmented reality experiences to teach the public about their regenerative practices, and social media strategies to maintain content engagement.
Bachelor of Arts in Design Management: Bachelor's Thesis
For my bachelor's thesis, I formulated a systemic problem area through interviews and literature review to investigate the integration of international students at my university. In the end I developed holistic intervention strategies across the target group user journey and service providers within the university. My work in this topic continues as I periodically host workshops and seminars for students and faculty on the topic of international student integration and well-being.


Design Strategies: Youth Smoking Prevention
A project in collaboration In Schule Brittnau.As a class, we identified patterns and visually mapped networks of information. Then we captured user perspectives and identified knowledge gaps through probes and interviews. In the end we explored and co-created design strategies through hosting co-design workshops with users.



















